Let’s visualize this.Īs you can see, app deep links are a bit like shortcuts. In other words, app deep links are used to bring users from nearly anywhere like another marketing channel or another app to just about any in-app destination in the most optimal way possible, while avoiding friction in that journey like website log-in screens. But we can surely do better.Īpp deep links deliver users to a specific in-app feature or content screen from wherever they are (usually digitally speaking but also sometimes even physically, e.g. We already have a brief outline of the concept. So, without further ado, let’s jump straight in. We will also rely on a plethora of examples, data, and visuals to make this guide as comprehensive as possible. In this guide to app deep linking and app deep links, we will give a detailed definition of the concept, study the different types of app deep links there are out there, take a deep dive into their benefits and consider why we need app deep links in the first place, tackle the question of how to create and leverage them, and much more. So, to help everyone gain a better understanding of what app deep links are, let’s explore them together.
And if that were all you needed to know, we wouldn’t be here in the first place, right? In reality, app deep links are a truly fascinating topic with multiple layers of complexity, each of which would probably merit its own guide.
Now when someone says “deep link” they typically mean an app deep link or one that opens a place in the app beyond the home screen.īut that’s only the short and sweet version of things. History note: Before mobile apps, a deep link was a link to a web page deep within a website beyond the homepage. Contact us today for a free consultation. Increase visibility, boost installs and reduce acquisition costs.
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